Roy & Elizabeth Keibler are the founders and owners of Keibler & Associates, Inc. 

Together, they started the company in 2000 with the goal of helping individuals, who were in a nursing home, preserve their assets so that they didn’t lose everything just because they needed someone to help care for them.  

Over 18 years later, they are still proudly helping many families preserve their assets and have expanded their business to add a case director. 

If one of your loved ones is in a nursing home, please contact Roy today to see how Keibler & Sutherland may be able to help your family preserve their assets.

Roy Keibler, Founder & Co-Owner

The most experienced financial adviser in the local New Albany area at helping families qualify for financial assistance while simultaneously saving a large portion of their cash assets. Keibler and Associates is passionate about helping families get the help and services they need while preserving their assets.

As an experienced licensed insurance professional for over 35 years, Roy Keibler has extensive knowledge with insurance, investments, and financial planning. Combined with of over 17 years of helping families with Medicaid and Veterans Aid and Attendance makes him very qualified to help families preserve their assets.

Mr. Keibler is a member of the National Ethics Bureau and a Certified Senior Advisor. To maintain this membership, Roy has to pass annual testing. He’s helped families with their Medicaid filings since 2000 and looks forward to serving many more families. Keibler & Associates also has maintained an A+ rating with the BBB for over 20 years.

Elizabeth Keibler, Marketing Director & Co-Owner

Elizabeth attended Indiana University with a degree in Business Administration.

Elizabeth has worked at Liberty Bank, Bank One, J.P. Morgan Chase, Huntington Bank and Suntrust Bank as a marketing executive for the last 20 years. In earlier years, she was a Real Estate Broker.

In 2001, she started Keibler & Associates with her husband, Roy Keibler. They implemented a program that would help families that have loved ones either in or about to go in a Nursing Home or Assisted Living facility to preserve their assets and gain financial assistance to help cover their costs of care they needed.

Elizabeth is now handling all the marketing for Keibler & Associates.

Lisa Sutherland, Case Director

Lisa Crouse Sutherland was born in Southern Indiana and grew up on the family farm.  Lisa and her husband, Mark, are blessed with 3 grown children, Brittany, Joshua, and Colton.  They have the joy of 4 grandchildren as well.

From 1993 to 2005, Lisa successfully ran her own business, JBC Engraving, providing signage and awards to the local community.  This business succeeded solely on word of mouth referrals and her reputation of excellent and reliable service to the customer.  Without advertising, Lisa had a full workload by reputation alone. JBC Engraving provided the awards for most of the local schools as well as the Little Leagues.  

She also has 15+ years of experience in Non-Profit Accounting, currently holding the position of Finance Director for her church.  Lisa holds a certification as a Certified Church Executive.

In the position of Case Director for Keibler and Sutherland, Lisa works with each of the families gathering their paperwork together.  Then creates a plan that satisfies the State. When this process is complete, she will file Medicaid, attend interviews and converse with the State until all is approved.  She will walk with each family through the entire process from the initial meeting all the way through to the point of approval and beyond.

When it comes to details and numbers, you will find her in her sweet spot.  She is well organized and detail oriented. Working with the numbers is exciting to Lisa and something she looks forward to in her job.   

Being raised on the farm, Lisa grew up with a strong work ethic and a desire to help others.  She genuinely looks forward to helping the families keep what they’ve worked so hard for over the years.  Lisa considers it a blessing to be able to work with people who are going through such a difficult time and to provide a way to keep what they have earned.


Keibler & Sutherland

(812) 948-9288
(877) 441-0800
New Albany, IN